Wednesday 2 May 2012

Fashion's Fight Club


Laura Egan’s Apollo Rising is fashion’s response to Fight Club starring the industry’s biggest names. Lots of ripped bodies and gorgeous male models. The black and white short film for models.com depicts an underworld where male models engage in underground bare-knuckle fights with other male models. The story? What story?

Laura Egan's evocative dreamscape, Apollo Rising is filled with the kind of imagery that pushes boundaries. Inspired by Jack Dempsey, the gentleman fighter of the Prohibition era, the film explores the dual nature within us all. Darkness and light, good vs. evil, the full scope of epic drama shot in a dreamy style that shifts between gritty reality and ethereal fantasy. Experience it for yourself - only in MDX.













































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