In all-boys school with a tradition of Princesses (boys chosen to attend school functions dressed up as girls to alleviate the tension between the students), Yutaka Mikoto, Shihoudani Yuujirou and Kouno Tooru are this year's chosen Princess team. Dissatisfied with the half-hearted efforts of the current Princesses, Hanazono Otoya creates his own team of Dark Princesses to rival for the students' attention.
