End-of-the-world survival kit

This to me don't look much like a survival kit, more of an "enjoy your last few hours" kit. Moral - If the world ends tomorrow, we need lots of chocolate. We are going to die happy......But the survival kit does look rather pretty, doesn't it? 

Photos and text taken from the Dieline

"End-of-the-world survival kit, crafted and designed in Mexico by MENOSUNOCEROUNO. 

"If the world ends this year, we better be happily ready. Expecting a beautiful chaos, MENOSUNOCEROUNO created JUST IN CASE ®, the perfect brand for the end of times. A brand that covers all your basic apocalyptic needs. Our survival kit re-packages a collection of iconic products from Mexico to enjoy in no particular order. The perfect gift for friends and clients (only the ones we want to keep). Modern mexican design for the end of times."

01 Chocolate Abuelita ® : Dark chocolate laced with cinnamon and covered in sugar. With more than 70 years in the market, this classic delight will make you feel well under any circumstances.

02 Doméstica Yellow Notebook ® : A design classic from Monterrey. Tell the story, write like John, draw like el Bosco, or use it to start a fire.

03 Simple Knife ® : Clean affordable design, a minimal hunting tool for animals or zombies.

04 40 Emergency Black Matches ® : Start a fire, get warm, light your way with style. Black is beautiful.

05 Xtabentun D'aristi ® : Original Mayan liqueur from Casa D'aristi in Yucatan, one of our favorite brands of 2011. Celebrate like the old times!

06 Basic Water ® : Drink wisely, survive up to ten days with one liter."